Essentially, your PR firm is getting you awesome headlines, and I’m making sure those headlines are driving toward the bigger picture (which makes their job easier).

Sometimes my work doesn’t touch PR at all—it could be focused on your internal reputation with employees, tensions with your board or coalition partners, restoring confidence with your shareholders, or something else altogether.

• Strategic counsel: long-term retainers working with your executive leadership, head of communications, and sometimes even your board to connect what’s happening day-to-day with where you need to be. You get strategic thinking without the overhead of a full-service agency.
  

• Crisis communications: project-based work when something’s gone wrong and you need help getting out with minimum damage to your reputation (ideally coming out stronger).
  

• Crisis scenario planning: flat-fee projects to identify your biggest reputational risks and worst-case scenarios and then prepare everything you need to be ready in case they happen.
  

• Strategy sessions: individual 50-minute sessions to talk through strategy when you need help immediately and don’t have an existing retainer.
  

• Media and message training: flat-fee executive media training or broader message trainings for select clients.

I work with nonprofits and corporations navigating social and political volatility (whether they’re trying to start a movement or contain one), with European leaders navigating U.S. policy fallout and avoiding the same trajectories that destabilized American democracy, and high-profile individuals managing public perception. I also reserve a portion of my time for cool people and projects that I find interesting and inspiring.

I generally work French hours, so I’ve already had a half-day to get to work before you even wake up (my American clients love this). I also dedicate one day a week to U.S.(ish) hours to provide extra flexibility for calls.

Being based in Paris also means I’m not drowning in 40,000 news alerts, algorithmic feeds, and everyone in the same bubble reacting the same thing. This gives me the distance to think strategically instead of reactively.

While my campaign background is in progressive politics, I’ve also done extensive work with corporate clients and bipartisan or nonpartisan NGOs. My expertise is in strategic positioning and messaging effectiveness, regardless of where (or whether) an organization sits on the political spectrum. That said, I don’t work with extremist groups on any side.

While this is my primary focus during the second Trump administration, I still reserve time for other projects when they’re interesting and the right fit. If you think this is you, send me an email or book a complimentary intro call.

It’s a flexible, ongoing relationship tailored to your specific needs. For some clients, this is being on-call for the communications director to advise on the crisis of the week. For others, it’s weekly 1:1 meetings with the president and board chair to connect dots they may not have the ability to share with each other. For others, it’s general strategy calls to incorporate what you’re doing into your long-term positioning. It’s designed to reserve my time so I’m available when you need me, without the overhead of a full-service agency.

I’ve found that 50-minute sessions are more productive because they encourage more focus and eliminate the end-of-call distraction of everything you need to do before the next meeting. That said, I love these sessions and often run over time, so block off an hour to be safe.

Strategy sessions are a great way to think through something keeping you up at night without needing to deal with contracts or full retainers. 1. You book on Calendly and pay in advance. 2. I send a formal invoice and list of questions. 3. You send answers back before the call. 4. We dive right in without having to spend the first ten minutes discussing background details.

While I make rare exceptions for existing clients, I typically only do strategy — so no press releases, pitching journalists, or managing social media. My role is to work with your leadership and your communications teams to make sure the strategy behind the execution is building long-term influence.

I’m additive, not a replacement. Most of my clients already have in-house comms teams or PR firms handling 6- to 12-month strategies and execution. I connect what they’re doing with how you need to be positioned to build long-term influence, ultimately making their jobs easier.

Because I tailor every project to your actual needs and resources, my fees vary widely. In general, my retainers typically start at €11,500 monthly, and scenario planning at €22,500. Crisis communications is impossible to estimate without specific details. For a tailored quote, send an email.

While payment in Euros is the easiest for me administratively, I also have a U.S. account. Many of my U.S. clients choose to set up contracts and payments based in USD.

Given the sensitive nature of my work, most of it happens under NDA so I don’t publish case studies. I’m happy to share general themes and referrals on request.

The Filament Effect™ — named after the silk fibers used to hold a chrysalis together — is how I think. I simultaneously process the full picture of what’s happening now (all the different pieces and how they do or don’t fit together), what could happen next (how each decision could land, backfire, or change the game entirely), and the emotional undercurrents (the fear, shame, pressure, and anxiety motivating people’s behavior). Most people do one of these. I instinctively and simultaneously do all three, which is how I connect pieces others don’t see.