Conventional solutions aren't working anymore.
PR firms secure visibility, but constant crises force them into reactive cycles that interrupt long-term goals.
Issue experts ensure responses are accurate and aligned with institutional values, but that's no longer enough to impact the external conversation.
Even new solutions like AI — constrained by historical data and unable to process meaning, emotion, or power — fail when precedent no longer applies.
You don't need someone to echo your team's thinking and add to the noise. You need someone who has the perspective and capacity to see what they can't.
Photo by Miko Guziuk
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The real problem isn’t communications — it’s connection.
That’s where I come in, with the Filament Effect™, named after the silk fibers that hold a chrysalis together.
The Filament Effect™ connects what you’re doing and saying to what actually matters based on shifting power, politics, and public trust, so you stop trying to solve today’s problems with yesterday’s rules.
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Strategies today are falling flat because they don’t reflect most people’s reality.
They use logical arguments to reach people making emotional decisions based on a completely different set of anxieties.
They focus on telling people how and why they “should” be acting, without understanding why they’re not.
They assume shared values that don't exist outside the echo chamber, then write off entire audiences who don't respond to those assumptions.
They’re reacting to everything without positioning for anything.
Positive momentum keeps stalling because there's no throughline between daily chaos, emotional reality, and a long-term vision.
Everyone's distracted by today's crises, and no one's threading any of it back to the bigger picture.
The Filament Effect™ isn’t a step-by-step method;
it’s how I think.
I connect pieces most people don’t even realize are part of the same puzzle, processing everything through three layers simultaneously — not in sequence, not just in relation to each other, but literally at once:
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I think in catastrophe, seeing ten steps out how each decision could land, backfire, or change the game entirely.
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I see the full picture, including the pieces that seem irrelevant, and how it all fits together (or doesn’t).
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I read the emotional undercurrents — fear, shame, pressure — that drive what people hear and how they’ll respond.
This is why my clients can move audiences most consultants have written off, and keep the ones everyone else is losing.
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When public reputation meets social and political volatility, transform crises into catalysts.
Social and political volatility aren't influencing today's landscape — they've become the landscape.
The world's operating in a state of permanent disruption, with everyone racing to react while the ground keeps shifting beneath them.
Strategy is collapsing into survival.
Executives are forced to weigh impossible trade-offs with no room for error. Communications teams are putting out fires on multiple fronts on top of day-to-day demands.
Everyone's moving faster but gaining less ground. And no one has the capacity to ask whether any of it's actually working.
Spoiler: it's not.
During the past two decades, I’ve shaped the strategy behind some of the most consequential people and moments of our time.
I've spent enough time inside the Beltway to know how it works and enough time outside of it to know where it no longer does. And I'm far enough away from the noise — both figuratively and literally — to distinguish the patterns impossible to see from the inside.
I work with your existing teams to adapt to the new realities of today’s social and political volatility, applying the Filament Effect™ to everything from crisis communications to internal narrative to building social movements.
The result? Every move connects to something larger, so influence happens by design, not chance.